How to setup Google Adsense?

Step by step guide to making the most out of adsense.

My name is Mel Ann and I am an account manager on the Adsense team in Sidney Australia. Together with my colleague Tim we’ll be running through a guide to successful Adsense optimization. One of the great things that Mel Ann and I we love abut our job, is helping publishers maximize their Adsense performance via the optimization program”.

To determine how your visitors view the content, the first thing to do is that to analyze each single web page and check how your banner adsense work. To made it, all you need to do is to using the custom channel to know which are your Google AdSense ad units performance.

In this way we can getting the better performance than having multiple ad units on a page. Second, we determine the better ad formats and placements of your ads such as color, position and size. Once tracking and measuring your results you are able to check where your optimization have had success.

The better way to do your site that work well for advertisers is:

Putting banner ads that showing both text and images.

Write good content and build a site well designed.

Using large block ads such as 336×280 or 300×300 media rectangle.

1) Analyze your web page.

In this phase we need know how users interact with ours site. What they are reading, where they clicking, etc. This phase depends by few factor:

  • Type of content.
  • Where attention are focusing.
  • How are integrated ours banners ads into the website.

The heatmap highlights the areas on a web page where ads perform well, but we all know that the better place where place your ad banner is above the fold to your primary content.

Set up Custom Channel

As I said first, one of the most important aspects to optimize your banner ads is that to analyze each web page by create a new custom channel.

Log in to your account at adsense

From the links below the AdSense Setup tab, click Channels

Choose the appropriate product sub-tab and click the Custom Channels link

On the resulting page, enter a name that will help you to identify this channel later. For example, carpages or blue_skyscrapers. You can also check the targeting checkbox to have this custom channel displayed to advertisers as a targetable ad placement. If you choose to do so, you’ll need to enter additional details. If not, simply continue to create a custom channel for tracking purposes only.

Click Add channel. Your new channel will be added to the Active Channels list.

To add the channel-specific code to your page:

Click the AdSense Setup page and choose the appropriate product. After choosing your ad type, format, and colors, select up to five custom channels from the Channel list by clicking the add>> link. Then click Continue.

Copy-and-paste the ad layout code into your webpages. The channel identifier within your code will track performance on these pages.

3) Optimize Your Ad Units Design And Performance

The most used Ad units format are:


Wide skyscraper(180×150)

If you want to see flash video I reccomend you to put at least one medium rectangle(300×250) or (250×250) as I made on my left sidebar.

Tracking And Measure Your Result

To generate a report tab on your custom channel click on the advanced report subtab. Select the “channel data” and the channels that you would like to compare. This allows you to compare different ad units based unplacement, color or format. In this example was compared the performance of 160×600 skyscraper against the 300×650 medium rectangle.

If you have any questions about AdSense or if you would like more detail on AdSense optimization in general please feel free to contact the AdSense team by emailing or go to the Help Center guide.

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